THE CHALLENGE: 
The BMW M5 was dethroned as the World's Fastest Sedan the previous 2 years to the Cadillac CTS-V. With the redesigned M5, BMW recaptured the crown by putting an even bigger focus on performance. Our biggest hurdle was getting people to pay attention to another "car accolade in a sea of car accolades".

Since the BMW M5 was now the fastest sedan again, we started likening it to a speeding bullet. This gave us the idea to recreate slow motion bullet photography, but on a grander scale.