THE CHALLENGE: 
Moms Demand Action for Gun Sense In America is an organization looking to stop big corporations from allowing Open Carry. For my fellow Canadians, Open Carry is the ability to walk around with loaded weapons while shopping.

Moms Demand Action focusses on one particular corporation until they see the dangers of their policies and reverse their stance. In this instance, Moms Demand Action is focussing on Kroger grocery stores.

The original commercial