BACKGROUND: 
The art world is notoriously difficult to break into. Both for brands. And every day people. That’s why this year at one of the biggest art fairs of the year, American Express Platinum created an experience to give their Card Members entry into the world of collecting. All while reinforcing and creating its own place in it.

BACKGROUND: 
I oversaw creative ideation, collaboration with Lizzo’s team, and ensuring the idea of the space was the main focus rather than the “build”.

Lizzo loved the concept so much that she decided on her own to create art for the exhibit in the only way she knew how – by painting a piece using the AMEX colours in a way none of us predicted.