RETHINK
BC SPORTS HALL OF FAME
THE APPROACH:
Considered at one time a "must-see" tourist attraction, in recent years the BC Sports Hall of Fame had fallen out of popularity to other local attractions like the TELUS World of Science and PNE's Playland.
To reverse the trend, we were tasked with an awareness campagin. We focused on the insight that there were actually two ways into the BC Sports Hall of Fame: induction, or general admission.
Our print ads focused on Terry Fox, Rick Hansen, and the 4 Minute Mile.
Our ambient stunts highlighted some of the more impressive achievements that some athletes achieved in order to be inducted.
