THE CHALLENGE:

Everyone loves receiving awards and getting recognition. The only problem about award shows is that it really only celebrates the creative team that conceptualized an idea, even though so many other people helped contribute to the final product. 

THE SOLUTION:

To increase people's involvement and interest in the 2008 Lotus Awards, we created "The Lotus Stock Exchange". Anyone who had ever appeared on any Lotus Award in the past 6 years was given a stock value based on the amount of award credits they were on and what type of award it was. People could then buy, trade, and dump stocks as they wished, in hopes of upping their total stock portfolio based on the results of the upcoming Lotus Awards.

To be honest, this video runs a bit long. In hindsight, I wish I could redo it to make it more engaging.