THE APPROACH: 

Bikram Yoga is a hot yoga style, and is ideally practiced in a room heated to 35–42 °C (95–108 °F) with a humidity of 40%. All official Bikram classes are taught by Bikram-certified teachers, who have completed nine weeks of training endorsed by Choudhury. How do you increase awareness as well as differentiate between this and other traditional styles of yoga? You simplify the message and show people exactly what the benefits are.